Doug Hubbard, inventor of Applied Information Economics (AIE) and author of How to Measure Anything: Finding the Value of Intangibles in Business, will describe how it is possible to measure any "intangible", to think of risk like an actuary, and how to look at investment portfolios from a risk/return point-of-view. AIE represents a rigorous, quantitative approach to improving strategic decision-making and radically changes how and what we measure and how we make the big, risky decisions that use those measurements.

Participants will gain an introduction to several powerful concepts and surprising findings in Hubbard’s research including:

how to overcome the three reasons that lead people to assume that something is "intangible"
how to think about uncertainty, risk and the value of information in quantitative terms
what’s wrong with current methods for estimating and decision analysis
how managers can be trained to be measurably better at estimates and quantifying uncertainty
some best practices for making decisions under uncertainty
how these methods completely shift what is measured, how we measure, and the decisions we make based on those measures.
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This session was given at the Lean Kanban North America 2013 conference in Chicago. To see more great sessions like this, please check out the Modern Management Methods: Lean Kanban North America 2014 conference: http://www.ModernManagementMethods.com