This presentation was given at the Lean Software and Systems Conference 2012 (LSSC12).
In my efforts of bringing Continuous Improvement to the sales and marketing arena, I have found the ability to share and create knowledge with your customer has become the strongest marketing tool possible. The Business901 Podcast has allowed me to be at the leading edge of some of the latest thinking. Find out in my presentation how Service Design, Design Thinking, Appreciative Inquiry, Lean Standard Work and the Customer Value Plugin for the Business Model Canvas are being applied to Lean.
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